Recent polling underscores broad support for reproductive health, including abortion:
- A Post-ABC poll finds broad agreement that women and their doctors should make decisions about abortion rather than being regulated by law. Overall, 75 percent say such decisions should be left to the woman and her doctor, including 95 percent of Democrats, 81 percent of independents, and 53 percent of Republicans.
- 67% of the general public agrees with Roe. Quinnipiac notes that is “one of the highest levels of support” for abortion since the pollster began asking the question in 2004. Among adults under age 30, 74% say abortion should be legal in all or most cases.
- Seven in 10 Americans don’t think politicians ‘are informed enough’ about abortion to ‘create fair policies’ — a position held by majorities of both Democrats and Republicans, according to the survey of more than 20,000 adults by The 19th, a news organization focused on gender and politics, and SurveyMonkey, Politico reports.
Top talent wants reproductive health care, including abortion access, included in corporate gender equality efforts.
Roughly 7 in 10 respondents (69%) say access to reproductive health care, including abortion, should be part of the issues companies address when it comes to gender issues in the workplace, according to a recent poll by PerryUndem. 76 percent of women are concerned that the overturn of Roe will negatively impact women’s ability to advance in the workforce, and across political affiliations, workers under age 40 agree that access to abortion is a workplace issue. Data also suggest that many young, diverse workers would not apply for a job in a state that banned abortion, impacting workforce mobility.
Also in the poll by PerryUndem 68% of top talent say it’s important to them that their company take a stand on social issues, while 51% say they’d consider leaving their current job for an employer with a stronger viewpoint on social issues. Respondents were three times more likely to say they’d be disappointed if their company made a public statement but did not take action on issues related to gender equality and empowerment.
However, Americans are not knowledgeable about the state of abortion rights and access. The Supreme Court case has not broken through to most voters (only 19% have heard “a lot” about it). Most do not know the laws on abortion in their state. Despite elected officials in every state proposing restrictions on abortion in the past year; just 22% of those surveyed say they’ve heard about this in their own state.
The majority of consumers say Reproductive Health Care is extremely/very important
77% of consumers consider reproductive health care (i.e., access to contraception and abortion) an important issue; 91% of Gen Z and 86% of Millennials say it is important. 7 in 10 consumers believe it is important for brands to take a stand on issues. And of those who do, 86% want brands to take a stand on reproductive health (RH). This puts RH in line with the desire for action on other social issues, such as gender equality (92%), racial justice (94%), and voting rights (92%).
More than half of Gen Z (56%) and Millennials (55%) would be more likely to buy from a brand that publicly supported RH. It’s also the case that 41% of all consumers would choose the brand that publicly supported RH over a cheaper alternative and 38% would choose the brand over their very favorite brand. Importantly, this positive reaction overwhelms the potential negative: only 8% would be less likely to buy from a brand taking this type of stance. Even among conservatives, the “less likely” share is only 14%.
In partnership with Reproductive Justice Collective SisterSong, consumers can donate to protect reproductive freedom by shopping limited edition beauty products through the Every Body Campaign.