The “Don’t Ban Equality” statement is in response to an alarming trend of bans passing in states across the country that restrict access to comprehensive reproductive healthcare, including abortion. Business leaders are stepping up to say that these bans go against their company values and negatively affect efforts to promote equality in the workplace, putting businesses, communities and the economy at risk.

The effort to secure business leaders to sign the The “Don’t Ban Equality” statement is led by national organizations working to protect and expand access to reproductive health care, including Planned Parenthood Federation of America, NARAL Pro-Choice America, The American Civil Liberties Union and Center for Reproductive Rights. These organizations will continue to work together to provide opportunities for businesses and business leaders to help protect reproductive healthcare in the critical months and years to come.

New research from The Harris Poll and NARAL shows why businesses that value equality should be concerned about policies that restrict access to reproductive health care. And new research from Greenwald & Associates and Planned Parenthood Federation of America also confirms that an overwhelming majority of Americans see brand values as important when making purchasing decisions. What’s more, 90% of millennials say reproductive health is an important issue to them, while more than two-thirds say it is very or extremely important.

Most Americans agree that a person’s access to success and economic security is inextricably linked to their access to comprehensive reproductive healthcare. 71% of voters oppose overturning Roe V. Wade (NBC-WSJ poll), 75% of employed adults believe abortion should be legal (The Harris Poll/NARAL), and the majority of Americans believe that the economic security of families is linked to the ability to their access affordable reproductive care.

According to the 2019 Edelman Trust Barometer, 71% of employees believe it’s critically important for “my CEO” to respond to challenging times. For companies, CEOs and founders that value equality, signing this letter gives you the opportunity to demonstrate your leadership on these issues to customers and employees.

If you’re a business leader and want to learn more about the groups behind this effort and/or future ways to engage, please fill out this form.

For more information and media contacts, please see this joint statement.