The “Don’t Ban Equality” statement is in response to an alarming trend of bans passing in states across the country that restrict access to comprehensive reproductive healthcare, including abortion. Business leaders are stepping up to say these bans go against their company values and negatively affect efforts to promote equality in the workplace, putting businesses, communities, and the economy at risk.
Top talent wants reproductive health care, including abortion access, included in corporate gender equity efforts. [Source]
Roughly seven in ten respondents (69%) say access to reproductive health care, including abortion, should be part of the issues companies address when it comes to gender issues in the workplace. Two-thirds of respondents (66%) say SB 8 would discourage them from taking a job in Texas. Majorities across segments say this law would discourage them from working in Texas: • Women (74%) • Men (58%) • Gen Z (73%) • Millennials (69%)
A Majority of Consumers Say Reproductive Health Care is Extremely or Very Important [Source]
77% of consumers consider reproductive health care (i.e., access to contraception and abortion) an important issue; 91% of Gen Z and 86% of Millennials say it is important.
7 in 10 consumers believe it is important for brands to take a stand on social issues. And of those who do, 86% want brands to take a stand on reproductive health. This puts reproductive health in line with the desire for action on other social issues, such as gender equity (92%), racial justice (94%) and voting rights (92%).
More than half of Gen Z (56%) and Millennials (55%) would be more likely to buy from a brand that publicly supported reproductive health care. It’s also the case that 41% of all consumers would choose the brand that publicly supported reproductive health over a cheaper alternative and 38% would choose the brand over their very favorite brand. Importantly, this positive reaction overwhelms the potential negative: only 8% would be less likely to buy from a brand taking this type of stance. Even among Conservatives, the “less likely” share is only 14%.
Employees and Consumers Care About Corporate Political Giving that Impacts Abortion Access
By a margin of 50 points, top talent say political contributions to candidates or officials who support abortion bans would make them feel less positively (64%) toward their company vs. more positively (14%). And a majority of consumers believe brands should take a stand by withholding contributions to political candidates who are trying to limit reproductive health care.
For companies, CEOs, and founders that value equality, now is the time to demonstrate your leadership on these issues to customers and employees. If you’re a business leader and want to learn more about how to engage in upcoming efforts, including signing amicus briefs in response to state abortion bans, please fill out this form.
The effort to engage business leaders to sign the “Don’t Ban Equality” statement is led by Planned Parenthood Federation of America, NARAL Pro-Choice America, The American Civil Liberties Union, Rhia Ventures and the Center for Reproductive Rights. Tara Health Foundation supports the coalition through grants, research, and campaign coordination.