The “Don’t Ban Equality” statement is in response to an alarming trend of bans passing in states across the country that restrict access to comprehensive reproductive healthcare, including abortion. Business leaders are stepping up to say these bans go against their company values and negatively affect efforts to promote equality in the workplace, putting businesses, communities and the economy at risk.

The effort to engage business leaders to sign the “Don’t Ban Equality” statement is led by Planned Parenthood Federation of America, NARAL Pro-Choice America, The American Civil Liberties Union and Center for Reproductive Rights. These organizations are continuing to work together to provide opportunities for businesses and business leaders to help protect reproductive health care in the critical months and years to come.

New research from The Harris Poll and NARAL shows why businesses that value equality should be concerned about policies that restrict access to reproductive health care, while new research from Greenwald & Associates and Planned Parenthood Federation of America confirms that an overwhelming majority of Americans see brand values as important when making purchasing decisions:

  • 90% of millennials say reproductive health is an important issue to them, while more than two-thirds say it is very or extremely important.
  • Most Americans agree that a person’s access to comprehensive reproductive healthcare is inextricably linked with their professional success and their family’s economic security. 
  • 71% of voters oppose overturning Roe v. Wade (NBC-WSJ poll), and 75% of employed adults believe abortion should be legal.
  • 71% of employees believe it’s critically important for “my CEO” to respond to challenging times (2019 Edelman Trust Barometer)

For companies, CEOs and founders that value equality, now is the time to demonstrate your leadership on these issues to customers and employees. If you’re a business leader and want to learn more about how to engage in upcoming efforts, including signing amicus briefs in response to state abortion bans, please fill out this form.

For more information, press coverage and media contacts, please see this joint statement and visit our Media section.